KISS, BUCKCHERRY Team Up For Fan-Routed Tour; More Details Revealed

May 27, 2009

Legendary band KISS made headlines last month when they announced their U.S. and Canadian tour will be the world's first to put fans in charge of where a tour is routed. Now, KISS is adding even more excitement to their tour as they announce the selection of BUCKCHERRY as the opening act for all dates. This is destined to be the most explosive show of the year; and by partnering with web site Eventful, fans will "Demand" exactly where KISS and will perform in (top-voted) North American markets beginning this September.

BUCKCHERRY fans can now join the hundreds of thousands of KISS fans that have voted to date at www.eventful.com/KISS. They have just six more weeks — until voting ends on June 30 — to "Demand" what cities they want to see the tour hit. No matter where the fans say — "from stadiums to cornfields" — if there are enough votes, the KISS tour will be there! And in order to keep the competition fair for smaller cities, final site selection will weigh population size versus total votes. More than 8,000 cities and towns are already represented on the fan-submitted list.

Just for voting for their town, all KISS and now BUCKCHERRY fans will have the opportunity to purchase pre-sale tickets prior to the general on-sale and will also receive KISS merchandise discounts and more. In addition to joining in on the major campaigns launched by rock radio in each city, fans are also incentivized to create their own viral videos online, motivating their fellow residents to participate in casting votes for a KISS show in their city. City-specific "best-of" compilation reels of these videos will be shown on jumbo screens at venues before each concert.

In conjunction with joining the tour, BUCKCHERRY will run a "Talk To Me" promotion to support their latest single. Fans can call the BUCKCHERRY hotline at 213-784-4536 and enter by leaving the band a message and voting on the Eventful widget on the band's web site, Buckcherry.com. Fans all over North America can enter and Josh Todd or Keith Nelson from BUCKCHERRY will call one winner in each of the chosen markets to tell the winner that they are coming to their city with KISS and that they have won the first pair of tickets to the show in their town. The contest ends May 30 at 11:59 p.m. EST. The single impacts at active and mainstream rock radio on June 15.

KISS just wrapped up an astonishing trek through South America, where fans hailed the band at sold-out stadium shows across the continent. From the Hipodroma la Rinconada in Caracas, Venezuela to the River Plate Stadium in Buenos Aires, Argentina, KISS treated fans to a set of some of rock's greatest hits, including "Rock and Roll All Nite", "Detroit Rock City", "God Gave Rock & Roll to You" and "Shout It Out Loud", and more. The group's 2009 South American tour also included sold-out dates in Santiago, Chile; Rio de Janeiro and Sao Paulo, Brazil; Bogota, Columbia and Lima, Peru.

An official video announcement by the band's Paul Stanley, Eric Singer, Tommy Thayer and Gene Simmons (see video at KissOnline.com),shot in front of a capacity crowd in Santiago, kicked off this first-ever tour promotion. With tens of thousands of their Chilean counterparts cheering in the background, North American fans were astonished to learn that they were being put in charge of routing their favorite band's upcoming tour.

KISS, which has garnered more than 30 gold and platinum records and sold in excess of 90 million albums worldwide, is currently recording its first new studio album in 11 years. The band will release exciting news about the album, which is being produced by Paul Stanley, at KissOnline.com in June.

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